Project Overview
Industry: Automotive (tires & rims, e-commerce + offline fitting locations)
Location: Ukraine
Engagement type: SEO consulting & link-building
An e-commerce platform specializing in tire and rim sales with multiple local sales and tire fitting locations. The business operates across Ukraine, serving both B2C and B2B markets in the automotive accessories sector.
Project Challenge
- Online store experiencing significant organic traffic drop
- The site runs on a legacy CMS with rigid templates: no direct access to robots.txt logic, auto-generated junk pages flooding the index, and limited control over canonical tags — every technical fix required workarounds rather than standard solutions
SEO Diagnostic Approach
- Comprehensive website audit
- Detailed analysis of search visibility issues
- Identifying technical and content-related problems
- Developing actionable optimization recommendations
Key Optimization Strategies
- Competitive landscape analysis.
- Meta tag optimization for key product categories.
- Smart link-building with white-hat techniques. Ensuring natural and industry-relevant backlinks.
Implementation Process
- Provided detailed recommendations to the client’s team
- Monitored implementation of suggested optimizations
- Controlled execution of SEO improvement plan
Achieved Results
- Improved keyword rankings
- Restored organic search traffic
- Enhanced website search visibility
- Developed sustainable SEO growth strategy
Data from Ahrefs.com
Data from Semrush.com
Data from Google Search Console
Outcome
The process included analyzing the domain’s backlink profile and developing and implementing an effective link-building strategy, which boosted the site’s authority and trust, resulting in improved rankings and increased organic targeted traffic.
