Project Overview
Industry: Food Delivery & Catering
Location: New York City, USA
Audit Start Date: May 2023
This is an online food delivery and takeout platform connecting users with the best restaurants across New York City. The service allows customers to order food, catering, and takeout quickly while earning rewards with every purchase.
Project Challenge
- Extremely low website indexation in Google search results
- Minimal organic traffic
- Complex technical limitations preventing effective optimization
SEO Diagnostic Approach
- Comprehensive technical website audit
- Detailed analysis of search visibility barriers
- Identifying critical technical and content-related problems
- Developing precise, actionable optimization recommendations
What the Audit Uncovered
The indexation problem had specific technical roots:
- Key landing pages were rendered client-side via JavaScript, so Googlebot received near-empty HTML on the first crawl
- The robots.txt was blocking a directory containing 14% of the restaurant pages
- Thousands of near-duplicate URLs generated by filter parameters were consuming the crawl budget
Each issue was documented with priority levels and handed to the development team as a step-by-step implementation plan — critical fixes first, so the site could start recovering within weeks, not months.
Results
- Full indexation of previously problematic website pages
- Positive dynamics in information page indexing
- Achieved TOP 10 rankings for key search queries
- Reached TOP 1-3 positions for specific keywords
- Consistent organic traffic growth trajectory
Outcome
Successfully navigated complex website technical constraints while delivering comprehensive, strategic SEO optimization focused on sustainable performance improvement.
